Jenny Byun
Advertising & Marketing Enthusiast
JENNY(YOONSANG) BYUN
Communications major at Boston University making her way into the professional sphere of advertising and marketing. I am a intuitive thinker, fast learner, well organized, and efficient worker.
Date of Birth February 17, 1995
Contact jennybys@bu.edu
Korea) +82 010 8030 8094
* Citizen of United States & Permanent Resident of South Korea
Profile
Education
Boston University, College of Communication
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Graduated in January 2018
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Bachelor of Science degree in Communication with a concentration in Advertising
- Study Abroad in London, Fall 2017
- Summer Program in Yonsei University, Seoul 2015
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Experience
Planet Dream, Account Executive
December 2018 - March 2018 | Seoul
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Planet Dream is an Ad Agency in Seoul, Korea
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Consulted with clients such as Daniel Wellington Korea, Lufthansa, Kolon, Orion, BBQ Chicken, Idus etc. to gain insight on their mission in order to produce creative works (including social media and TVC)
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Managed the works between a client and team & prepared for commercial shooting
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Instrumental in analyzing news briefing and writing contact reports
Elizabeth Arden, Marketing Department Intern
October - November 2017 | London
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Directly communicated with New York Headquarters with briefs on email blasts for Black Friday, Christmas, New Years, and January to March email blasts
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Instrumental in analyzing competitors’ websites and their Black Friday and Christmas deals
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Connected with Instagram influencers to try out popular products through the ‘EA Beauty Panel’
Dessert Lab Chou Chou, Founder & AD/PR manager
July 2016 – January 2018 | Korea
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Dessert Lab Chou Chou is a unique rooftop dessert café in Incheon, Korea
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Started Instagram account @dessertlab_chouchou to advertise new seasonal menus and get in touch with customers, TV broadcasters, and social media influencers
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Worked with Incheon city to organize the Summer 2017 BuPyeong Music Day, an event to promote cross-cultural music
Ad Lab at Boston University, Account Executive
January – May 2017 | Boston
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Consulted with BUZZ Lab to gain insight on their mission, history, and voice in order to move forward with a new creative outlook
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Ad Lab links Communication majors with real advertising clients both inside and outside Boston University
2015 Summer Universiade in Gwangju, Public Relations Volunteer
April 2015 | Boston
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Publicized for popera singer Lim Hyung Joo’s Harvard University concert for the Summer Universiade in Gwangju, Korea
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Assisted in the smooth running of the concert from beginning to end
Click
Additional
Experience
Boston University Korean Soccer Team, Manager
Fall 2014-2015 | Boston
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Managed team practice schedules, players, and annual games
BU Korean International Student Association, Executive
Fall 2014 – Spring 2015 | Boston
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Planned and held cultural events for KISA members and mentored new international students
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Invited Hong Suk Chun, one of Korea’s most famous openly gay celebrities, to lecture at Boston University during the spring of 2015
Blackboard Academy, Teaching Assistant
June - August 2014 | Korea
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Worked as a Teaching Assistant at an SAT tutoring center in Seoul, Korea
Myanmar, Volunteer
July 2013 | Myanmar
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Taught English and the English alphabet to blind and deaf children from ages 5 to 7 in Myanmar
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Specific methods were used to help facilitate the lesson (reading aloud for the blind children and writing out the alphabets and basic phrases to the deaf children)
AHRC, Volunteer
August 2011 - May 2014 | New York
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Conversed and befriended down syndrome patients through bowling games at the AMF Syosset Lanes
Skills
Languages
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Korean (South Korea) - First Language
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English (U.S.) - Fluent
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Chinese (Mandarin) - Beginner
Certificated
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Visual Communication Adobe Photoshop
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Graphic Design & Illustration using Adobe Illustrator
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Microsoft Office Word 2010 Expert
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Microsoft Office Excel 2010 Expert
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Microsoft Office Access 2010
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Microsoft Office Power Point 2010
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Microsoft Office Specialist 2010 Master